About my work

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After 30+ years in various marketing roles, I’ve earned my expertise “wings” in brand and creative content development, mass media strategy and acquisition, and measurable execution.

I have spent the last several years as Managing Partner for Switch9, a venture studio that launched and transacted several tech startups, and successfully overhauled several other businesses, including Thoma Bravo — a leading private equity firm with $100+ billion in software and technology assets under management. I then shifted my focus to help launch Ampll, the world’s first "future of work" wellness platform. After a one year fractional engagement with Ampll as Head of Marketing, I restored my namesake consulting practice (Wolfe Marketing) to support a variety of national and local businesses from my home office in Tucson, AZ.

Previously, I spent 12 years fueling Barracuda Networks’ growth from a privately-held, single-product upstart to a publicly-traded (NYSE: CUDA) iconic leader in email, network and data security. As Barracuda's VP of Worldwide Marketing with a $60M annual budget, I was responsible for building and managing a 50+ person in-house agency to efficiently grow demand by effectively leveraging digital and traditional media: multi-national websites, SEM/SEO, social media, public relations, out-of-home advertising, professional sports, and broadcast (network radio and national television) throughout N.A., EMEA, APAC and LATAM regions.

Prior to joining Barracuda in 2006, I served as Director of Marketing and Operations for the Law Firm of CDA, P.C., headquartered in Los Angeles, where I was instrumental in building the organization from startup to national prominence. Previously, I served as Vice President of Marketing for ADAPT Software Applications (acquired by SYSPRO Software) where I was responsible for worldwide marketing and channel development.

 
My experience also includes marketing and operations leadership roles with: Southland Micro Systems (acquired by Staktek Holdings), Magic Software Enterprises (NASDAQ: MGIC), The Walt Disney Company (Buena Vista Home Entertainment), and OMNIVAR (acquired by CompuCom Systems).